The iPad – Un-Live From Apple’s ‘Latest Creation’ Event
Top to bottom is newest to oldest from Apple’s Event and make the jump to check out the iPad. Thanks to Engadget.com for suppling us the text! (and pictures, cmon! We’re not cool enough to go to these events yet!)
11:33 Thats it!
11:33AM ”We’ve always tried to be at the intersection of technology and liberal arts — we want to make the best tech, but have them be intuitive. It’s the combination of these two things that have let us make the iPad.”
“This is a magical device, at a breakthrough price.”
11:31AM ”We think we’ve got the goods. We think we’ve done it. Another thing we’re excited about is that there’s already 75m people who know how to use this because of how many iPhones and iPod touches we’ve shipped.”
11:30AM ”Do we have what it takes to establish a third category of products?”
11:30AM One last thing????
11:27AM ”The iPad is the most advanced piece of tech that I’ve ever worked on at Apple.”
11:26AM No phone calls from what we can tell.
11:26AM So to recap. No multitasking. No word on notifications.
11:21AM ”We’ve got some really great accessories. First one is a dock. You know the slideshow I showed you? When it’s in the dock you have a great picture frame. We have another dock that’s interesting… the keyboard dock.” What!?
11:20AM ”We will be shipping these in 60 days. 3G models will ship in 90 days.”
11:20AM ”So $499 for 16GB of iPad. That’s our base model. 32GB is $599, 64GB is $799. 3G models cost an extra $130. $629, 729, and 829 with 3G.”
11:18AM ”And just like we were able to meet or exceed our tech goals, we have met our cost goals… iPad pricing starts at $499.”
11:18AM ”If you listen to the pundits, we’re going to price it under $1000, which is code for $999. When we set out to develop this, we had ambitious tech goals, but we had aggressive price goals.”
11:17AM ”What should we price it at?”
11:17AM ”And the new iBooks application. You can carry literally thousands of books around. And the iWork suite of apps with the best UI we’ve ever seen for something like this.”
11:17AM ”WiFI plus 3G if you want it. So iPad. It’s phenomenal. Email is fantastic, best device for photos, great for music, great for video. It runs almost all of the 140k apps on the app store, as well as a whole new generation of apps.”
11:16AM ”So we have a breakthrough deal in the US. We hope to have our international deals in the June / July timeframe. However, all of the iPad 3G models are unlocked, and they use the new GSM microSIMs.”
11:15AM ”So how do you turn this on and manage it? You can activate this right on the iPad. And there’s no contract — it’s prepaid.”
11:14AM ”We have a breakthrough deal with AT&T.” Wow. Some serious sharp intakes of breath here.
11:14AM ”We have an unlimited plan for just $29.99 a month.”
11:14AM ”Now what does it cost for the data plans? Well in the US carriers charge about $60 a month. We have a real breakthrough. Two awesome plans for iPad owners. The first one gives you 250MB of data a month for $14.99.”
11:13AM ”Now I’d like to talk about wireless networking. Every iPad has WiFi… but we’re also going to have models with 3G.”
11:12AM ”Isn’t it great?” Some slight hesitation. “A few other things. I’d like to talk for a minute about iTunes. The iPad syncs over USB just like an iPhone or iPod.”
11:12pm Steve is back.
11:11AM And the iWork demo is done. “So what are we going to charge for applications like this? We’re gong to charge just $9.99 each.” He means $10 for Pages, $10 for Keynote… etc.
11:10AM It looks as though these new dropdowns menus are a major part of the iPad OS. Will be interesting to see how this translates to the iPhone and iPod touch. Is there going to be room? Or will they be left out entirely?
11:03AM We’ll say this — iWork looks really robust. Far more than an iPhone app. Lots of options, lots of ways to work with your data.
11:02AM They’ve really redone this interface. We don’t know about you, but using iWork wasn’t one of our fantasies when we thought about what an Apple tablet would be like. This is nice… but it’s iWork.
11:00AM Phil is showing off spreadsheets “It’s cool and easy to use.”
11:00AM Phil is out. “Good morning everyone. iWork is a suite of apps that millions of customers love.”
10:59AM ”Could the tablet handle that? You betcha. But they required a new UI — here’s Phil Schiller to tell you about it.”
10:57AM ”So iBooks again, a great reader, a great online bookstore. All in one really great app. We use the ePub format. We’re very excited about this.”
10:57AM ”You can change the font… whatever you want. And that is iBooks.”
10:56AM The store is very similar to iTunes. Same modal pop-overs. Pricing doesn’t look too bad. The book page display is nice. You can turn pages slowly — really slick looking page animation.
10:54AM ”It has a bookshelf. In addition there’s a button which is the store — we’ve created the new iBook Store. You can download right onto your iPad.”
10:53AM ”Isn’t that awesome? These guys only had two weeks. So we’ve seen some really great apps. Let me show you another… one of our apps. That’s an ebook reader. Now Amazon has done a great job of pioneering this… we’re going to stand on their shoulders for this. Our new app is called iBooks.”
10:52AM Scott: “While we wait for those apps to come out, we can all run our existing apps… and that is the app story for the iPad.” And Steve is back.
10:49 – Something about MLB.com, I really didnt notice. Or cared.
10:47AM Travis Boatman from EA is up. “When Apple invited us to come on site, we couldn’t have been more excited. But we wanted to check out this device’s performance as gamers.”
10:44AM ”Next is Brushes. It’s an extremely popular app.” Steve Sprang from Brushes is up.
10:42AM ”We think we’ve captured the essence of reading the newspaper. A superior experience in a native application.” Wow, the layout is just like a standard paper, and again we’ve got those dropdown context menus. You can resize text with a pinch.
10:40AM ”The iPad version of Nova ships later this year…” Interesting. Scott is back. “Next up, the New York Times.”
10:39AM Showing off their FPS Nova. “I can slide the d-pad on the screen…” You can set up your own controls. New gestures for interacting with games. This isn’t anything breathtaking just yet — fairly standard graphics (though nice), nothing new in terms of interaction.
10:35AM ”So all of the iPhone apps will run on this. In fact when you buy it, download all the apps you have right onto the iPad. Now if the developer spends some time modifying their app, they can take full advantage of this display.”
10:33AM ”Let’s start with Facebook. It just works.” He’s showing off the non-pixel doubled version, a small app in the middle of the screen. It’s kind of silly looking. A lone app in the center of a black screen. The scaled up app looks silly as well, especially in Facebook.
10:31AM Can run all iPhone apps unmodified out of the box.
10:31AM ”Now, let’s go back to software. We’ve seen some great built in apps. Let’s talk about third party. Let’s talk about the app store.” Scott Forstall is out!
10:30AM ”What is the battery life like? We’ve been able to achieve 10 hours of battery life. I can take a flight from San Francisco to Tokyo and watch video the whole time. And it has over a month of standby time.”
10:29AM Available in 16GB, 32, 64…
10:29AM ”It’s powered by our own silicon. The 1GHz Apple A4 chip. It screams.”
10:28AM Full capacitive multitouch
10:28AM ”Let’s go back to the hardware.” .5 inches thin, 1.5 pounds — 9.7 inch IPS display
10:25AM ”Let’s go to YouTube. I know this clip is in HD. I can go full screen.”
10:24AM Steve is in Maps now. Zooming looks super fast — no idea what this chip is, but it has no trouble handling pretty graphically intense stuff. Everything looks polished — zero hiccup. “Now here’s street view…” Wow. Big applause for that. “Now let me show you video.”
10:23AM Now he’s showing off calendar. Some new looks here.
10:22AM ”Let me show you a few other things. The iTunes store is built right in. I can sample music, buy songs.” The interface has modals that pop over what you’re viewing to show you song / album info.
10:20AM Now we’re watching a photo slideshow… just like iPhoto, cute music and all.
10:20AM Places in the photo app, that is.
10:20AM Now Steve is flipping through photos. Places is up now — Google Maps in effect!
10:18AM ”Next, photos… this is what photos looks like. I can look at everything as a list of photos. I can tap on it…” Flicks and gestures just like the iPhone.
10:15AM No flash here… the missing plugin icon is on screen.
10:14AM It’s essentially a huge Mobile Safari — looks really really slick.
10:10AM ”We think we’ve got something that is better. And we call it the iPad.”
10:09AM ”What kind of tasks? Browsing the web. Doing email. Enjoying and sharing pics. Watching videos. Enjoying music. Playing games. Reading ebooks.”
10:07AM ”Let’s go back to 1991, when we first shipped our Powerboks. The first with a TFT screen, the first with palm rests, and had an integrated pointing device. Just a few years ago in 2007 we reinvented the phone… and a few years later we got the iPhone 3GS.”
10:06AM ”And by revenue… it’s even bigger than Nokia.”
12:01pm 
11:43am
